Message meets target group

Successful public relations in all its forms

Depending on the industry and the topic, the spectrum of modern public and media relations can range from press releases to specialist articles and online reports, through to press conferences and journalism events. We at KONTEXT have known the ingredients for successful public relations for over 27 years, and have continuously refined the recipe. Our communication goal: Spreading the right message to the right target group. Our claim: Our communication strategy will be as individual as your company or your product! As a public relations agency, we’ll accompany you and your topics on the way to the public!

We maintain relationships with:

Why is PR with an agency so important?

Almost every company wants to be seen and heard by the public and the media, which means that editorial offices, journalists and consumers receive a flood of information and messages day after day. Therefore, it’s all the more important to provide each target group with the information and topics that are relevant to them. Companies that manage this can stay in the press and also use this to address their (potential) customers – quickly, strikingly and memorably. And successful PR needs to be built up over the long term to have a lasting effect and generate confidence. Thanks to our expert knowledge of the regional and national media landscape, we know what journalists need, how to establish and maintain personal contacts and what measures and actions will make an impact – no matter which industry you’re active in.

What can we do for you?

PR – as diverse as your company

Public relations requires one thing in addition to close relations with the media: Content. Everyone knows the classic press release. But specialist articles, advertorials, fact sheets, case studies, whitepapers and press kits are also part of public relations. Our text output within the agency is correspondingly high. The written word is at the core of public and media relations and, therefore, also at the core of our agency. We’ll be happy to explain how we can package your message in a suitable content format for public relations.

But sending out a press release isn’t the end of it – not by a long shot. Because we still need to maintain the “relationships” in public relations. For this reason, press talks and press conferences, media cooperations and press events are all key to further establishing and building trust between media representatives and a company. This not only increases the chances of publishing; in the event of a communication crisis, good relationships with the media can be used for hones, transparent reporting.

The channel we use for your PR depends upon a number of different factors. But we guarantee that your message, the resulting content and the chosen media will all fit together.